Velocity Europe - Day 1
By Aaron Rudger | November 14, 2013
Keynote has a long history of supporting the Velocity conference dedicated to advancing the webops community. So of course, our team is in London this week to learn and share ideas on web performance + operational excellence with practitioners for all over Europe.
The conference has just kicked-off, and based on today's events, is setting the bar yet higher for awesomeness. Here are just a handful of highlights from day 1, and as you'll see, a recurring theme is mobile:
Testing the mobile web
Most developers working to create a high quality user experience for smartphones and tablets experience their own frustration when testing quality and performance. In this lightning demo, our very own Mitun Zavery suggested a best practice framework for using real devices and emulation, while showing off Keynote's DeviceAnywhere Free and MITE tools. Check it out on YouTube.
Fast is better for business
One of the best things about Velocity is hearing research from real companies on how improving performance correlates to business outcomes. Perry Dyball from Seatwave shared their experience creating a performance culture and some phenominal empirics on site usage, including conversion. Just one take-away (of many worthy): conversion was 28% better for users experiencing page loads of less than 4 seconds. Perry's presentation can be found on Slidehare.
Seeing the difference performance makes
Andrew Betts shared some of the techniques and home-built tools the team at FT Labs (Financial Times) has implemented to delight users of their HTML 5 mobile apps. And while the advanced stuff was, well, awesome, his insights into making performance improvement personal was really impactful. Sometimes you just need to see the difference!
Turning performance metrics into better mobile user experience
When you have lots of customers all over the world quickly adopting mobile devices for accessing your sites and web services, and you are a mobile provider, you have to deliver a high performing experience. The team at Vodafone exposed the journey they've taken to get to a better place for their customers online using performance metrics to guide the way.
Follow the conference live webcast and Twitter timeline on #velocityconf.