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Pressure to Deliver High Quality Mobile Websites Mounts

By Josh Galde | October 21, 2013

CATEGORIES: Mobile Quality
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Numerous surveys discuss user expectations and how they are using their mobile devices. A 2013 Google survey found the following...

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Finding: Over seventy-nine percent of smartphone owners use their device for shopping.

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Finding: Sixty-five percent prefer Mobile Sites while thirty-five percent prefer Apps.

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Finding: According to a 2012 Google survey - fourty-eight percent of consumers that access the mobile Internet say they are frustrated and annoyed with web sites not designed with mobile in mind.

According to Google, mobile Internet use has surpassed desktop use. So, if you think a mobile website is a waste of business dollars, think again. The whole world is “going mobile.” There are an estimated 4.5 billion mobile phone users worldwide using their phones to surf the Internet and look for information and services. If your business is not on the mobile Web, your customers will not be able to find you.

These market changes pressure retailers and other organizations to deliver the highest level of quality for both mobile apps and web sites. But achieving mobile quality is not without its challenges. The world of mobile devices is one of multiple operating systems such as Android. The challenge of delivering a uniform mobile experience gets exponentially more difficult to accomplish. Mobile computer hardware characteristics such as screen resolution, controls, memory and processing power vary widely. With at least 4,000 mobile devices that use an Android operating system, a Keynote customer once told us that testing their mobile apps across different handsets was not for the purpose of identifying app bugs, but for identifying device bugs. In many locations, consumers and businesses also deal with multiple network variations such as 2G, 3G, 4G and LTE. A page that might load in five seconds or less on a wired network connection might require 25 seconds or more over a 3G mobile network. In the environment of mobile networks, round trips—requests to a server and the subsequent responses—have a direct effect on performance. You can read the rest of the survey here.

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