Demystifying Mobile App Performance: Keynote Benchmark Study
By Aaron Rudger | December 17, 2014
The reality is that mobile is still poorly understood. Native apps are fundamentally different from web-based applications. Consumers have different expectations of native apps and engage with them differently than they do desktop websites.
These differences quickly translate into diminished user engagement and lost revenue for the companies that get it wrong.
Mobile app testing yields insightful dataKeynote recently monitored1
- - Measurements run using Keynote Mobile App Monitoring against native apps only, on real Samsung S4 and iPhone 5 smartphones with wireless LTE (AT&T, Verizon) data connections.
- - Apps: Amazon, Bed Bath & Beyond, eBay, GameStop, Home Depot, Lowes, Target, Walmart.
- - Measurement period was for 14 days.
Our mobile testing revealed that 80% of the apps experienced some kind of failure over the two week study period. On average, we ran into some kind of error, hang or crash 1.8% of the time. For a company with $1B in annual mobile sales, 98.2% uptime translates to a potential loss of over $1.4 million per month.
It stands to reason that the faster your app is, the easier it is for consumers to use, which leads to a revenue increase for you. We found that the top three apps by user engagement averaged 14 seconds in overall performance, while the bottom three apps by engagement averaged 21 seconds.
Overall, it took a little over 18 seconds on average to complete all six of the interactions we tested. Launching the app was the slowest, averaging about 5 seconds. Only the “Wish List” and “Review” steps came in below 3 seconds, and none averaged 1 second or less.
Delivering a successful experience across all digital channels is increasingly difficult. But as the next generation of consumers increasingly depends on their smartphones and tablets to interact with your brand, now is the time to understand mobile performance and quality. Delivery without analysis is no longer acceptable. Keynote can help you in this fast growing, least understood area of mobile performance with a variety of mobile testing and monitoring solutions.