Connecting the Dots: Apps and Performance
By Celeste Malia | July 29, 2015
Earlier this year we traveled to four cities to lay out our vision for how digital stakeholders can score big business wins by focusing on performance and quality. In San Francisco, New York, Chicago and London, we spoke in front of business leaders eager to align their business strategies with the global shift towards digital.
At each event, we conducted a survey to get a sense of organizations’ current digital priorities, particularly regarding mobile applications. Of those surveyed, the number one factor for the success of a mobile app was enhancing the customer experience. This was reassuring to see as here at Dynatrace, we champion the customer experience as the most important driver of digital success.
Mobile is on the minds of many executives globally. More than three-fourths (77.5%) of attendees revealed that their organization currently offers customers a mobile application. This figure mirrors trends we see worldwide where mobile is increasingly the number a top priority for business. Accordingly, making sure that performance and quality are reflected in a mobile strategy is crucial.
Offering apps to customers can be a great way to build brand recognition. However, organizations must be careful during development to not sacrifice quality in the name of quantity in the form of too many features. Half of respondents said that their apps contained some social or third-party content. Often times this can be a great idea – social is a key aspect of the mobile experience but there are costs associated with adding these features. The problem is that only 42% of those surveyed said they had visibility into how the third-party apps and add-ons were affecting the performance of their app.
Third party add-ons and integrations were a concern for our respondents at Connect. The number one issue that they faced was the performance issues resulting from the strain of these unmonitored additions. The next most difficult issue they dealt with was difficulty determining the ROI of these add-ons followed by resource challenges. These are challenges we work with customers across industries in markets around the world to help solve.
Find out how Digital Performance Intelligence can help the performance of your mobile app and improve the customer experience today!