Getting Smart about Smart Apps
By Celeste Malia | July 2, 2015
2015 has been a banner year for mobile. Google made waves by ranking websites based on their mobile-readiness. Advertising and social networking are embracing the smartphone as the place to reach customers. Live streaming offerings from Meerkat and Periscope made headlines around the world, ultimately changing the way we experience events. More than ever, mobile is priority number one.
These announcements are leading to the potential for increased artificial intelligence capabilities for smartphones (think Siri). The question now becomes, as smartphones get smarter, how will increased capabilities affect the digital experience?
It kicked off at Mobile World Congress when Qualcomm announced the Zeroth platform, the company’s first cognitive computing platform designed to create intuitive, natural digital interactions between consumers and their smartphones. Google announced Google Now On-Tap, an upgrade to their mobile phones that is context aware, reducing the error rate of Google Voice to less than 8%.
How can developers and enterprises keep up with the faster, smarter mobile devices of the future? By ensuring apps are mobile tested and ready. All of the processing power and clever algorithms will only go so far before your customers jump ship because of buggy performance. With that in mind, consider these three tips for preparing your digital properties for the influx of smarter smartphones.
- Make sure you are carefully monitoring your application’s performance. By keeping track of up-to-date user information and performance indicators, it is easier to integrate apps into ever-evolving mobile operating systems and advantage of increased personalization and ease-of-use.
- Be ready to evolve at a moment’s notice. This is where having access to a great mobile analytics platform can really help out. With data available telling you what works and what doesn’t, you will be able to anticipate surges in users and build in load balancing infrastructure to ensure that even with unexpected spikes in users or slow-downs in bandwidth, your super smart app won’t suffer any delays or hiccups.
- Be aware of what your audience is using your app for. Being aware of what consumers are doing in your app will give you insight into what features you need to build out further and what you can scrap, ensuring that there are no loose ends or opportunities for poor performance.
As developers deliver on their promise of smarter apps, they will create a new set of possibilities on mobile. Performance will be more important than ever as consumers turn to their phone before making any decision. Make sure your organization is ready to ensure high quality performance now, and in the future.