Visitor Monitoring Discover Takes First Place in Keynote Credit Card Scorecard Ranking | Keynote

Discover Takes First Place in Keynote Credit Card Scorecard Ranking

By Susan Foulds | June 22, 2015

CATEGORIES: Performance Analytics


Keynote is pleased to announce that Discover took first place in the latest Keynote Credit Card Scorecard, released in Q1 2015. Discover continues to command this position for a consecutive year.

The five modes evaluated in this benchmark assessment include: (1) Get Cards, (2) Check and Pay Bills, (3) Look Up Information, (4) Get Service and (5) Value Added Services. Capabilities are measured against 320 objective criteria in four categories: Functionality, Ease of Use, Privacy & Security and Quality & Availability.

What is the Keynote Credit Card Scorecard?

The Keynote Credit Card Scorecard is modeled on the highly regarded suite of Keynote Scorecards introduced in 1998. The collection of intelligence assessments compare credit card websites and mobile capabilities offered by nine of the largest U.S. credit card lenders.

The Keynote Credit Card Scorecard evaluates the best practices of credit card websites and mobile channels used by consumers to compare and apply for a new credit card or other card type, for account management and self-service, or for guidance on relevant financial topics.

Nearly every American today interacts with a credit card company. From mobile payments to a free look at your FICO score, credit card companies are evolving their financial services and data to meet the shopping habits and preferences of consumers across the digital channels. In fact, since last year, a few key capabilities were introduced by credit card companies, or became widely available to consumers, including (1) viewing account balances on your smartphone app without full authentication,  (2) applying for card accounts through mobile devices, (3) sending reports or personal financial management (PFM) to mobile users, (4) accessing credit profiles and scores through mobile phones.

Who was included in the 2015 Credit Card Scorecard (Q2)?

The Scorecard evaluates nine of the largest U.S. credit card issuers, including American Express, Bank of America, Capital One, Chase, Citibank, Discover, PNC, U.S. Bank, and Wells Fargo.

Who won the Q1 2015 Keynote Credit Card Scorecard

Overall Winners:

  • 1st Place: Discover

Top Scorers by Category:

  • Functionality: Discover
  • Ease of Use: Discover
  • Privacy & Security: Chase
  • Quality & Availability: Bank of America

Top Scorers by Task:

  • Get Card: Bank of America
  • Check and Pay Bill: Chase
  • Look Up Information: American Express
  • Get Service: Discover
  • Value Added Services: Discover


Keynote’s Credit Card Scorecard measures credit card capabilities against 320 objective and weighted criteria in four categories and five tasks.

To see how the leading credit card issuers placed in this assessment, obtain a copy of the full report by visiting Keynote Competitive Intelligence.

The next edition of the Keynote Credit Card Scorecard will be available in October 2015.

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