A Digital Journey: Keynote and Dynatrace Join Forces
By Howard Wilson | June 17, 2015
The number of devices used by customers today is challenged perhaps only by the number of different use cases such devices are employed for. Such diversity however has one common denominator: organizations must be able to deliver seamless online experiences to all customers. Today’s digital environment is fragmented, chaotic and competitive. Ultimately, the organizations that succeed in this environment understand one fundamental premise: it’s all about the customer – business success is tied directly to consumer satisfaction, and this satisfaction is affected by the quality of the customer experience.
Each digital moment exposes businesses to potential failures or opportunities to delight customers. The quality of this digital experience directly influences revenue, reputation, loyalty and market share.
For years, we at Keynote have been dedicated to helping organizations meet this digital mandate. Today, we couldn’t be more excited to announce our merger with Dynatrace, the market leader in Application Performance Management, to strengthen our joint ability to help our customers make every digital interaction count.
Together we are uniquely positioned to help organizations on their digital journey by removing the walls between the lines of business and IT. With our combined offerings, customers will be able to leverage the world’s most comprehensive solution for performance management to undergo true digital transformations, including improving the digital customer experience, becoming more agile, disrupting markets, building steady revenue streams and improving operational efficiency.
By joining Dynatrace, we will bring together the Dynatrace Synthetic Monitoring and User Experience Management products with Keynote’s solutions for Performance and Quality Management to make Dynatrace the premier digital performance management solution provider in the world.
For our customers representing leading companies in industries from retail to banking around the world relying on Dynatrace solutions, our combined resources and technology vision will ensure continued innovation without interruption. With enhanced solutions for new and existing customers, users will immediately benefit from new offerings including:
- Keynote customers will have access to Dynatrace’s Root Cause Analyzer, Third-Party Analyzer and industry leading PurePath® Technology.
- Dynatrace customers will have access to Keynote’s industry leading Insights analytics and mobile testing capabilities.
- Both customer sets benefit from the combined strength of Dynatrace and Keynote performance benchmarks.
We look forward to the next stage in our journey and helping organizations ensure flawless digital experiences for their customers. The need for innovation while ensuring digital success has never been greater. We’re confident today’s integration will help make addressing that need less challenging.
Contact us for more information about our merger with Dynatrace and how we can help make your digital journey easier.