Achieving Digital Performance Requires Overcoming Internal Challenges
By Celeste Malia | September 9, 2015
These days, it seems like there’s a never-ending supply of new apps. Companies and independent developers are constantly pushing to produce more mobile applications to meet the growing demand from users. But in reality, developing an app, especially a good app, remains plagued by challenges. In a recent study of IT professionals, 57% stated that they have never had the opportunity to build an app, and of those who have, they can only manage to produce one per year. This presents a real problem, as in order to keep up with the quantity and quality of applications consumers and enterprises currently demand, organizations must address the issues facing their app builders.
So why is the development process so difficult? What are the biggest roadblocks for app developers? One of the first major issues reported by IT professionals is budget. Building an app is expensive, with the cost of production ranges from an estimated $3,000 to $150,000. Developers and testers often don’t have access to the resources necessary to guarantee a high-quality app. This leaves app-builders in a difficult position – achieving performance under strict budgets: 44% of developers in the same IT study sited user experience (UX) as a mobile app’s most important element. Yet, without sufficient resources this can be difficult to manage.
Time constraints also prevent apps from providing an optimal UX. Enterprise companies are, on average, taking three months to half a year to develop an app, and 18% of responding companies said that they did not have time to test mobile apps. Testing is crucial to maintaining a positive UX, but many developers are forced to forego this step in order to meet tight deadlines.
Finally, there is the technology itself where organizations often lack access to the right tools. Access to application lifecycle management tools can give developers a leg up when releasing mobile apps including continuous monitoring and testing which enable course correction as soon as issues arise. Without adequate support, developers deploy applications with a higher potential for failure.
Without adequate budget, planning and supporting technology, producing a great app is equal parts skill and luck. A more holistic understanding and allocation of appropriate resources, including money, time, and expertise, that go into building an app will help fight unrealistic expectations, keep up with demand, and ultimately, aid in creating a more mobile-first organization.