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This Week in Mobile Digital Experience

By Celeste Malia | February 26, 2016

CATEGORIES: Mobile Quality

Digital Week in Review

Summary:

Mobile World Congress invades Barcelona; Native apps and the mobile web will eventually merge; iOS performs better than Android; IT and LOB are finally collaborating

In Review:

  • Barcelona isn’t just about paella and sangria this week: Mobile World Congress has taken over the city! One of the big themes: smaller phone brands are investing in more lower and mid-range models for developing markets.
  • Another big takeaway from Mobile World Congress: the debate between native apps and the mobile web is antiquated, and the real question about the future of mobile is how the two will integrate to address both of their shortcomings. 
  • Another big debate looking to be settled: Android users suffer significantly more performance issues than iOS users, with 85 percent having problems in Q4 of 2015 versus 15 percent for iOS. 
  • Better together? Business and IT teams are working together more on app development processes, but their objectives don’t always line up.
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