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This Week in Mobile Digital Experience

By Celeste Malia | March 18, 2016

CATEGORIES: Mobile Quality

Digital Week in Review

Summary:

Developers are still overwhelmingly male; Mobile apps are helping to revolutionize the healthcare industry; A bad enterprise app is worse than none at all; Small business apps need to maintain performance; Wi-Fi is still a major mobile performance decider

In Review:

  • Girl power? A study surrounding mobile app development found that only 6 percent of developers around the world were women, with the number only slightly higher in North America, at 11 percent.
  • Keeping people healthy is a tough job, but information technology and collaboration tools like mobile apps are making health management programs more affective than ever.
  • In order for an enterprise app to be worthwhile, it must work well and provide value to a company or its customers. Keeping track of app performance by tracking what features users are going to most produces useful, quantifiable metrics. 
  • The little business that could (with the help of a mobile app):  when designing an app, there are a few steps small businesses should take to ensure a successful and high-performing app, including significant monitoring and testing, as well as a simplified development process. 
  • Despite all of the huge developments and changes mobile has gone through, the struggle for high Wi-Fi accessibility has remained fairly constant. A strong Wi-Fi connection is key to mobile app performance, and Wi-Fi networks often get overloaded with mobile devices.
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