Visitor Monitoring Website, Mobile Testing, Monitoring & Analytics White Papers | Keynote

White Papers

  • White Paper

    How quickly is mobile app adoption growing? Consider this: consumers were expected to download 226 billion apps in 2015. But convincing a user to download your app isn’t nearly as challenging as winning a loyal customer.

    White Paper

    The massive adoption of iOS 8 underscores the urgency of ensuring the quality of your apps across all the various Apple devices. Don't wait! Get started with these 6 best practice tips.

    White Paper

    A 2-second page load is ambitious, let alone Google’s recommendation for 1 second. Site designers may have little control over the mobile network itself, but they have plenty of control over how their pages behave on both the device and the server. Nobody can guarantee 2-second page load times, but techniques abound for rendering satisfying, above-the-fold (i.e., initial page render) content on a mobile browser with minimal delay. Above all, applying those techniques to reduce the number of network round-trips per page should be the site designer’s top priority.

  • White Paper

    Monitoring the performance of websites based on the end user’s experience isn’t a new concept. For years, website owners have recognized the need for continual monitoring on the Web from their customers’ perspective. Not only are site owners held accountable for high availability, they also appreciate the correlation between performance, the user experience, and business outcomes. In the world of digital interactions, the margin between success and disengagement or abandonment is measured in milliseconds.

    White Paper

    Third-party applications are a vital part of almost any successful Web site. The type of content that resides on websites today can be as varied as rich media applications, bi-directional social media feeds, images or video delivered by CDNs, and, of course, ads delivered by ad networks. This content is important in driving business and enhancing the user experience (UX) to any online site. However, these enhanced features can also come with risk that can be in direct relationship to the amount of added third-party content.

    White Paper

    Monitoring the performance of Web applications and properties is essential to ensuring that customers are having a good user experience when interacting with application interfaces, media and content that use Rich Internet Applications (RIA) technologies. Rich Internet Applications use the newest Web 2.0 technologies, such as Ajax, Flash, Silverlight and sophisticated JavaScript to ensure a user experience on Web sites that have some of the characteristics of desktop applications, such as interactive UIs that are also quick and responsive.

  • White Paper

    Most Web sites are mission critical and, in many cases, are a major source of revenue for their company. Although many companies fully realize the value of load testing, often they are concerned about applying load tests to the production Web site. At Keynote we firmly believe that the benefits of load testing a production Web site greatly outweigh the disadvantages. This brief white paper describes how to plan and execute such a test in a way that minimizes impact on the site and its users.

    White Paper

    The Internet and the Web continue to evolve to deliver new customer experiences and increased application utility. The label “Web 2.0,” while imprecise, signifies the newest and best examples of this evolutionary process. Many organizations are now adopting these Web 2.0 technologies and design methods to enable the creation of richer and more responsive interactions. But to be effective, the resulting applications must also be significantly more complex than traditional Web sites, complicating performance management and imposing new requirements on performance measurement tools. This paper reviews the challenges posed by the evolution to Web 2.0 and explains how Keynote is addressing them in its suite of Test and Measurement solutions.

    White Paper

    Testing. It’s time consuming and expensive, yet critical to ensuring your consumers have a positive experience when they use your mobile applications.

  • White Paper

    As today’s financial services organizations strive to retain existing customers and attract new ones, many are introducing new, enhanced products and services over the Web. For such offerings to be successful, companies must structure new applications to provide optimal performance and service— while closely managing the total cost of ownership (TCO).

    White Paper

    Mobile marketing has become a key channel for businesses looking to communicate with consumers directly and effectively. It offers unprecedented reach with much easier access to end users. Common Short Codes (CSCs) represent a fast-growing channel that offers direct communication with consumers, anytime and anywhere through a common medium – Short Message Service (SMS) commonly referred to as just “texting.” This paper provides a primer on CSCs for the marketer looking to use this fast-growing phenomenon to reach customers.

    White Paper

    As today’s online retailers battle for market share and brand affinity, many are striving to attract shoppers through sophisticated new functionality and services on the Web. For such offerings to be successful, these companies must structure new Web applications to provide optimal performance and service—while closely managing total cost of ownership (TCO).

  • White Paper

    The Rich Internet Application reflects the gradual but inevitable transition of Web applications from the simple thin-client model of a traditional Web browser to a richer distributed-function model that behaves more like the desktop in a client/server model. Today these richer user experiences are being implemented with technologies such as Flash, Ajax, and Java, using standard Internet and Web protocols.

    White Paper

    As the popular adage goes, “The only thing constant is change.” Several enterprises today have focused their strategic initiatives on aligning constantly changing critical business processes with their underlying IT infrastructures. In an effort to make IT proactive and allow it to contribute to the business top line rather than react to customer issues, business executives are very interested in tracking key IT performance indicators as components of business scorecards.

    White Paper

    The concept and practice of software load testing has been around for many years, but the advent and exponential growth of the Internet has created a situation that has taken the magnitude and complexity of load testing to a whole new level. Traditionally, systems that required load testing existed in private LAN/WAN networks and were accessed at rather predictable times, with rather predictable patterns, by a relatively well known and predictable group of people.

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