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Keynote's latest Competitive Intelligence studies, Keynote Customer Experience Rankings™ for
Computer Hardware Web Sites and Keynote Service Level Rankings for Computer Hardware Web Sites, reveal which computer hardware retailers have built web sites that provide optimal operational performance and reliability and which have created a customer experience that drives consumers to purchase products and services.
The studies found that Apple is excelling when it comes to providing an operationally reliable and responsive site, and Amazon.com, through useful product information and purchase processes is providing the best overall customer experience to online shoppers. The Keynote study reveals which other computer hardware retailers are out-performing their competitors in terms of service levels and customer experience, which are not, and exactly what best practices online computer hardware retailers can implement in order to gain a competitive edge.
The below charts show the three computer hardware web sites providing the best responsiveness, reliability and overall customer experience.
Responsiveness |
1 |
Apple |
2 |
Best
Buy |
3 |
Dell |
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Reliability
|
1 |
Apple |
2 |
Sony |
3 |
Best
Buy |
|
Customer Experience |
1 |
Amazon.com |
2 |
Dell |
3 |
CompUSA |
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