|
Keynote's latest Competitive Intelligence study, Keynote Rankings for Credit Card Prospects, reveals which of the top 10 credit card company's web sites are out-performing the competition in terms of driving customer acquisition, which are not, and exactly what best practices these companies can implement in order to gain a competitive edge.
Keynote's unique study examined the behavior and feedback of 2000 prospective credit card customers and analyzed over 6500 measurements of website performance to provide a comprehensive look at how sites perform from both an operational and business perspective and to reveal how these specific areas impact customer acquisition.
The below charts show the credit card sites providing the best responsiveness, reliability and customer acquisition. The full Keynote study ranks the sites in many other areas such as overall customer experience, brand affinity, visual appeal and the effectiveness of the application process.
Responsiveness |
1 |
HSBC |
2 |
Providian |
3 |
Chase |
|
Reliability |
1 |
HSBC |
2 |
Providian |
3 |
Wells
Fargo |
|
Customer
Acquisition |
1 |
Chase |
2 |
Citi |
3 |
American
Express |
|
To learn more about which leading credit card companies are using their Web sites to build satisfied and loyal customer bases, and what they are doing right, contact Keynote Sales about purchasing the Keynote Rankings for Credit Card Prospects
For more information on these studies, read
the full press release.
 |
