The Keynote Customer Experience Rankings for Cruise Web Sites and the Keynote Service Level Rankings for Cruise Web Sites are part of a syndicated competitive intelligence program designed to benchmark and improve the operational and business performance of leading Web businesses.

The rankings are based on large-scale studies that employ Keynote’s unique methodology and expertise to provide comparison metrics and insights into best practices. Unlike other research, Keynote’s approach uses actual consumer behavior and feedback, in addition to quantitative measures of site reliability and responsiveness, to provide a detailed understanding of the impact that Web sites have on consumer perceptions and behavior

For the Keynote Customer Experience Rankings for Cruise Web Sites, Keynote monitored over 2,000 prospective cruise customers as they interacted with the following Web sites:

Carnival

Celebrity

Cheap Tickets

Expedia

Holland America

Norwegian

Orbitz

Princess

Royal Caribbean

Travelocity


Keynote then assessed the impact of the user’s experience through a range of indices and a driver analysis to better understand which sites delivered the best business outcomes, and what were the key drivers behind this success.