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Keynote's latest Competitive Intelligence studies, Keynote Customer Experience Rankings™ for
Online Dating Prospects and Customers, reveal which online dating sites are doing the best job of driving customer acquisition and retention. These unique studies, which captured the behavior and feedback of over 3000 prospects and customers as they interacted with the top dating sites, provide an inside look at which aspects of a dating site are most critical when it comes to acquiring and retaining customers and which sites have implemented best practices in these areas.
The studies found that newcomer site, LoveHappens (a Tickle service) is within
the top three sites for both prospects and customers. The findings indicate
that the new
site is providing an online experience that both motivates users to register
and keeps them satisfied. The Keynote studies reveal exactly what LoveHappens
and other top sites are doing right, and which best practices competing online
dating sties can implement in order to gain a competitive edge.
The below charts show the online dating web sites providing the best customer experience for both prospects and customers.
Customer
Experience Prospects |
1 |
Yahoo!
Personals |
2 |
True |
3 |
LoveHappens |
|
Customer
Experience Customers |
1 |
LoveHappens |
2 |
AmericanSingles.com |
3 |
Yahoo!
Personals |
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To learn more about which leading online dating sites are using their websites to build satisfied and loyal customer bases, and what they are doing right, contact Keynote Sales about purchasing Keynote Competitive Intelligence for Online Dating Web Sites.
For more information on these studies, read
the full press release.
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