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For the first time, Keynote is offering studies that examine the full spectrum of online performance including the customer
experience, site reliability and responsiveness and an examination and comparison of industry-wide best practices. Together,
the studies offer extensive detail on the performance and competitive positioning of 29 leading banking Web sites.
The three Keynote studies are: The Keynote Customer Experience Rankings for Banking Web Sites, a study which examined
the online experience of prospective bank customers measuring 250+ metrics including satisfaction levels, brand appeal and
customer acquisition success. The Keynote Service Level Rankings for Banking Web Sites, which examines the technical performance
on banking sites including overall site responsiveness and reliability. The Keynote WebExcellence Scorecard,which measures
and ranks banking sites for online excellence according to their use and execution of 290+ industry best practices.
Keynote Customer Experience Rankings
(Overall Customer Satisfaction and Experience) |
1 |
Wachovia |
2 |
National City |
3 |
Bank of America |
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Keynote WebExcellence Scorecard
(Overall Online Excellence and Implementation of Best Practices) |
1 |
Chase |
2 |
Citibank |
3 |
Bank of America , Wells Fargo (tied) |
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Keynote Service Level Rankings Site Reliability
(Indicator of Being Highly Available, Low Downtime) |
1 |
National City |
2 |
Citibank |
3 |
Wells Fargo |
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Keynote Service Level Rankings Site Responsiveness
(Indicator of How Quickly Pages Loaded, Transactions Completed) |
1 |
Wachovia |
2 |
Chase |
3 |
National City |
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To learn more about which leading online banking companies are using their Web sites to build satisfied and loyal customer bases,
and what they are doing right, contact Keynote Sales about purchasing the Keynote Rankings for Online Banking
For more information on these studies, read the full press release.
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