Visitor Monitoring Velocity NY 2014 - Jonathan Rende Interview | Keynote
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Interview with Jonathan Rende at Velocity 2014 in New York City

About the Video

Jonathan Rende, EVP of Products and Marketing at Keynote, discusses the wearables announcement, the evolution of mobile monitoring, and growth in the North America tech industry versus the world.

Video Transcription

Mike Hendrickson:

Hi, this is Mike Hendrickson from Velocity 2014 in New York. I’m here with Jonathan Rende from Keynote. Jonathan, you’re the executive vice president of products and marketing. Keynote has been around for quite a while, but can you give us a little idea of who you are as a company and what’s important to you?

Jonathan Rende:

Yeah. Happy to, Mike. Over the past couple of years, most people know Keynote because of what we do in the performance management area. We do the last mile. We do the “outside-in” view of how your mobile – your web-based assets are working, your digital assets. Over the past couple of years though, we’ve pivoted and added to that and focused on probably one of the most disruptive areas in the world today, and that’s mobile. If you think of the people who own all of ecommerce—they own all the desktop assets—probably the fastest-growing and least-understood area is mobile and mobile apps as a part of that whole digital experience.

Mike Hendrickson:

Mobile is kind of disruptive and it has been for a while, but there’s more to mobile than just phones. There’s all these little connected devices and there’s other ones that are going to be connected in a while. Are you guys gonna be addressing more than just mobile, but everything?

Jonathan Rende:

Absolutely. At the show here, we’re announcing a couple of industry firsts, and one of those is support for wearables. People long have been trying to test their desktop applications. They’ve recently been testing their mobile apps, and what we’ve introduced now is the testing of wearable devices because going forward, we’re seeing a lot of our organizations, companies, customers, partners that we’re working with, looking at how they integrate wearable devices with the mobile apps themselves.

Mike Hendrickson:

And that’s gonna happen more and more and you’re gonna be monitoring everything in mobile, everything on this and my desktop?

Jonathan Rende:

That’s right. We see the emergence and the rise of Chief Digital Officer. Somebody who either formally or informally, they own all the digital assets in the organization and the desktops we’ve well understood for a while when it comes to user experience and performance. But when it comes to the world of mobile, there isn’t as much of a benchmark out there, there isn’t as much of a baseline of what people should and should not be doing.

Mike Hendrickson:

Are we gonna care as much about screenless monitoring, so a device that sits in the wild that’s a connected device that has to respond and do something quickly? You know, maybe it’s watching your car go through a traffic signal or something like that. Are we gonna care about screenless devices as well?

Jonathan Rende:

I think going forward, the Internet of Things is clearly gonna play a pretty key role. Everything is gonna be connected. Everything is gonna have an IP address, and we do believe that going forward, people are gonna have to measure and manage and monitor the performance of those items just like they do in application today.

Mike Hendrickson:

OK. You mentioned that you guys monitor and measure the last mile, but you do more than that as a company, and the industry also has other players. Can you tell me a little bit about who the players are in the backend monitoring, the last-mile monitoring, and maybe the app monitoring, or –

Jonathan Rende:

Yes, the industry is shifting and changing all the time. It’s very dynamic. And Keynote has always had a very good focus when it comes to the complete end-user experience and be able to break down the performance of that from the end-user outside of all of the assets and the firewall and everything that’s controlled within an enterprise, but the complete end-to-end experience. There are a number of players who have focused primarily on everything inside the firewall, all the traditional APM players when it comes to real monitoring, real user monitoring, and so forth. One of the things that we see going forward is, you mentioned before, mobile. Mobile is very disruptive and so there are a number of small players we see growing in the mobile app space, measuring the performance of that. And Keynote’s focus is to do the entire – all the digital channels. Whether it’s a desktop application, the complete experience outside the firewall to the complete transaction. To everything—mobile included as well. There’s the APM market with players in the APM market. There’s the mobile APM market, and you see those two converging over time.

Mike Hendrickson:

So, kind of full stack monitoring?

Jonathan Rende:

That’s right.

Mike Hendrickson:

You do the whole stack, not just the back end or the front end.

Jonathan Rende:

Yep.

Mike Hendrickson:

Where do you see monitoring going in the future? Where does Keynote see your future going?

Jonathan Rende:

One of the key things that we’ve been focusing on—and we see this, talking to our customers, all the time—is understanding the performance of all these digital assets is important, but more importantly, understanding the impact on their business. When you can take that performance and see how that impacts a shopping cart transaction, see how that impacts real revenue, either top-line or bottom-line, that’s what’s important to that formal or informal owner of all the digital assets.

Mike Hendrickson:

That’s kind of the mentality of “if you don’t measure it, you can’t change it,” and measuring it means monitoring it. One thing that gets me is this whole user experience thing, and we talked a little bit about this earlier, are we measuring the right thing in the user experience? And how do we get better at creating a great user experience that runs across all devices and the full stack?

Jonathan Rende:

I think that is kind of the key element. It’s really performance in context, and the context is that of the business itself. Everybody constantly gets enamored with all the detailed performance breakdowns of where there are delays, and it’s important, but at the end of the day, if you own all of the digital assets of your company, it’s driving real revenue you care about – if there is a big launch and performance goes down and people can’t buy things from your digital assets on your site, that is a problem. And so we’re looking to correlate all of that information to create actionable insights so that these owners can take decisions real-time or post-analysis, either way, and understand how they can optimize their business.

Mike Hendrickson:

Jonathan, are there any areas of the world that Keynote sees a larger growth area than others, or are there industry segments that are growing quicker than others?

Jonathan Rende:

It’s interesting. North America, for obvious reasons, does seem to move more quickly when it comes to some of the newer innovations, whether it’s mobile apps, wearables, or some of those things. But what we see in other regions is the volume and number of people who are accessing and quickly moving to new models of commerce, new models of accessing goods and information, is outpacing how things have evolved in North America. So, clearly, North America and Europe become first movers but the rest of the world can leapfrog –

Mike Hendrickson:

Because they can skip some of the hiccups that we have had.

Jonathan Rende:

Yes. Absolutely.

Mike Hendrickson:

Yeah, yeah. That’s great. Jonathan, we look forward to seeing you at future Velocity’s. Thank you for your time today.

Jonathan Rende:

Mike, thank you. Appreciate it.

Mike Hendrickson:

Thank you.

Duration: 8 minutes

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